Matilda Jane Clothing by Joanna Gaines
June 2018 Campaign
A second collaboration with the wonderfully talented Joanna Gaines rooted in love and grounded in mutual admiration. Together we presented a collection inspired by the carefree, easygoing days only summer can offer.
Creative Direction // Photo Art Direction // Logo Design // Lookbook Art Direction and Design // Digital Direction and Design
• Art Direction by Elyse Boutall
• Photography: Jess Barfield
• Video: Mason Jar Films
December 2018 Campaign
The third collaboration with Joanna Gaines was all about making precious memories at home, inspired by those comfortable, quiet moments with family.
Photo Concept and Art Direction // Lookbook Art Direction and Design
• Art Direction and Design by Elyse Boutall
• Photography: Melanie Acevedo
• Video: Dan Dealy
• Styling: Francesca Levin
December 2016 Campaign
The first partnership with the talented Joanna Gaines was inspired by spending quality time on the farm with her girls and really just giving them room to be little.
Photo Concept and Art Direction // Lookbook Art Direction and Design // MJC x Joanna Gaines Logo and Hangtag // Magnolia Journal Ad Design
Collection of emails for the first collaboration launch.
• Art Direction and Design by Elyse Boutall
• Photography: Jess Barfield