I am a visionary and detail-driven art director and designer with over 12 years of experience in omni-channel marketing for retail brands. My approach to art direction is rooted in a deep understanding of brand identity and storytelling. I’m passionate about creating work that tells an authentic story for a thoughtful all-around customer journey. Collaboration is at the heart of my creative process. I’m skilled at fostering a collaborative environment, mentoring and nurturing the talents of my team. I work closely with cross-functional teams, ensuring creative aligns with strategic and business goals, resulting in cohesive and impactful campaigns.

Key areas of expertise include creative concept development, art directing commercial photo and video shoots, branding and marketing, hand-lettering and typography, print and digital design, store signage and large-scale visual displays for retail windows and showrooms.

Experience

Freelance Designer // MacKenzie-Childs // 2023-present

Senior Graphic Designer // Vera Bradley // 2020-2023

Art Director // Matilda Jane Clothing // 2017-2019

Senior Graphic Designer // Matilda Jane Clothing // 2015-2017

Graphic Designer // Matilda Jane Clothing // 2012-2015

Graphic Designer // Nichols Company // 2011-2012

Web & Print Production Assistant // Purdue University Fort Wayne // 2010-2011

Contact

Email: ekboutall@gmail.com

LinkedIn: www.linkedin.com/in/elyseboutall