Purdue’s “In Our STEM Era” Maker Space Event
Project Overview:
Leveraging the excitement of Taylor Swift's "Eras Tour" in Indianapolis, home to Purdue's new location, we launched "In Our STEM Era" — a free, interactive maker space at Circle Centre Mall. Spanning 25,000+ sq. ft. over three days, the event invited young girls and first-time visitors to explore STEM through themed “eras” connecting science to music, beauty, and fashion. Purdue, a leader in STEM education and home to the first Women in Engineering Program, aimed to inspire the next generation of women in STEM. The event increased Purdue's national visibility, engaged attendees through hands-on experiences, and encouraged them to see STEM and Purdue as part of their future.
Creative Leadership:
Logo & Visual Identity Suite
Event Signage & Print Collateral
Merchandise Design & Digital Lookbook
Photography
Event Consultation
Key highlights:
e.l.f. Cosmetics collaboration: Reintroduced their Lip Oil Change campaign, connecting STEM with beauty
Hands-on activities: Visitors created binary-coded friendship bracelets, designed digital graphics, customized hand lotion scents, samples e.l.f. Lip Oil while learning about women in motorsports, and watched Purdue’s space exploration film, “Boilers to Mars.”
Exclusive merchandise: A 15-item collection designed for concertgoers, available in-store and online.
Holiday Digital Lookbook
